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Pricing Strategy & Philosophy

This section documents the official pricing policy and methodology for the AutoCRM system. Our goal is to provide transparent, predictable, and value-based pricing that reflects the enterprise ("SAP-Grade") quality of our solution while maintaining the flexibility of an open-source platform.

1. Market Positioning

Strategy: "Upper Mid-Market Value Leader"

AutoCRM positions itself as a viable alternative to large enterprise systems (Salesforce, MS Dynamics, SAP) for Czech and Slovak mid-sized companies (20–250 users).

  • Target Customer: Manufacturing, Services, Field Service, and Distribution sectors.
  • Our Promise: Implementation in weeks, fixed scope packages, no vendor lock-in.
  • Value: We provide enterprise system functionality at a fraction of the TCO (Total Cost of Ownership).
graph TD
    A[AutoCRM] -->|Price| B(Mid-Market)
    A -->|Functionality| C(Enterprise / SAP-Grade)
    A -->|Speed| D(Go-Live 2-8 weeks)

    subgraph Competition
    E[Salesforce/Dynamics] -->|Price| F(High-End)
    E -->|Functionality| C
    E -->|Speed| G(Months/Years)

    H[Cheap Box CRM] -->|Price| I(Low-End)
    H -->|Functionality| J(Limited)
    H -->|Speed| K(Immediate)
    end

2. Pricing Model

We are shifting from selling pure hours ("Time & Materials") to selling outcomes via productized packages.

Core Principles

  1. Productized Packages (Internal vs. External):
    • Internal View: Calculation based on cost and efficiency (target hours).
    • External View: Fixed price for defined scope and clear deliverables.
  2. Transparency: Clients see clear "Menu" items for extensions, not just a "black box" of hours.
  3. Risk Management: Instead of hidden "padding", we use a transparent refundable contingency.

3. Strategic Goals

Goal Description Metric
Higher Win Rate More attractive pricing due to standardization and efficiency. 20-30% reduction vs v1.0 list prices
Margin Protection Maintaining 40-50% gross margin through repeatability (accelerators). Margin > 40% per package
Faster Sales Cycle Removing lengthy scope negotiations thanks to clear packages. Proposal cycle reduction
Building Trust Transparent pricing and refundable contingency build partnership. NPS and client retention

4. Competitive Advantages

How we win tenders without being the cheapest:

  • Transparency: We publish package structures and add-on pricing. Competitors often hide costs.
  • Industry Accelerators: "AutoCRM for Manufacturing", "AutoCRM for Service" – we don't start from scratch.
  • Delivery Speed: QuickStart guarantee (30 days) for Standard tiers.
  • Local Support: Czech team, onsite workshops, local legislation knowledge (VAT, GDPR).
  • No Lock-In: Open-source foundation (EspoCRM), full code handover, configuration documentation.

Sales Pitch

"Compared to Salesforce or MS Dynamics, you save 300,000-800,000 CZK per year in licenses. The ROI is 3-6 months if we save each user just 1 hour of work per day."